- Inherited legacy monolith; rebuilt authentication from scratch — RBAC, multi-device sessions, WebAuthn, OAuth, passwordless OTP
- Migrated entire CMS from codebase to database: navigations, collections, metadata, size guides, static assets to Cloudflare R2/S3
- Implemented Redis caching with proper namespace strategy; PostgreSQL full-text search via vectors for shop search
- Built payment gateway success rate dashboard, post-order workflows (COD detection, fraud flagging, fake address detection), and a returns/exchange reconciliation engine
- Built a rule-based pricing engine for product, customer, campaign, and order-level pricing decisions, making commercial rules explicit, testable, and easier to operate
- Designed a referral system with unique links, attribution, customer credits, tiered rewards, and safeguards for reliable reward calculation
- Built the customer-facing single-page checkout — guest and authenticated flows, UPI, saved cards, Cashfree and CCAvenue net banking, cookie-based Pinia persistence
- Achieved 90% reduction in checkout time and improved conversion rates by up to 40%; supported referral and pricing decisions through the checkout journey
- Shipped single-source international checkout with localisations for over 7 countries, working closely with India Post, DHL, Aramex, and ATC; contributed to a 25% increase in international orders
- Deployed and managed over PM2 with structured production logging, error tracking, and debugging tooling
- Played a major role in the Odoo v14 to v16 upgrade — custom module migration, ORM compatibility, and data integrity across models
- Built 10+ internal models covering exchanges, returns, splits, shipping service management, hangtag and stock labels, delivery notes
- Own and maintain the ERP layer for inventory, invoicing, financial reporting, purchase, and manufacturing
- Retired legacy Fabric deployer; built Ansible-based CI/CD supporting 10+ on-demand deployments daily across shop, checkout, and Odoo
- Deployed Frigate self-hosted warehouse surveillance with Google Drive backups across 3 locations — single command
- Implemented fail2ban rate limiting on production servers; set up Listmonk for self-hosted email marketing
- Internal support assistant powered by an LLM with a FastAPI backend — handles operational queries for the brand team
- Currently expanding with better context handling, tool use, and RAG over internal documentation